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Why More Men Are Buying Beauty Products Than Ever Before

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Beauty and cosmetics are no more limited to the fairer sex; the tough human male has finally decided to embrace the world of beauty products and transform himself into the chick metrosexual man of the 21st century. While the beauty industry is more than happy with this changing trend, sociologists are trying to find reasons for this transformation. Here are a few possible reasons:

  1. Finally, the pressures of looking good to have caught up with men with more and more of their gender becoming unhappy with their bodies and their looks. In their attempts to improve their looks they have started turning to beauty products for help.
  2. With on-screen heroes advertising personal care and grooming products, men are realizing that there is no shame in using makeup and acne wash, moisturizer and pore strips.
  3. Men have also realized with a little bit of makeup they can work on their beards, eyes, and hair and make them appear more masculine. The pressure is on them to look perfect and have flawless skin, well-groomed eyebrows and look muscular and lean like the models in magazines and books.
  4. Moreover, nowadays there are more products catering to men’s personal hygiene and beauty care that men do not hesitate reaching out for them in the supermarket aisles.
  5. The younger generation male also believes in making a good impression at work and with colleagues and friends and hence does not leave any stone unturned in reaching that goal.
  6. With an overall focus on health gaining popularity men have realized that a good body must be accompanied by an equally good-looking face to make a lasting impression. They have realized that when they take the time to look good it boosts their self-confidence and self-esteem.

There are several grooming products available at https://www.darklush.co.uk for the new age man who has finally decided to embrace beauty products without shame.…

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The Ultimate Men’s Skincare Essentials

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Skincare is gaining importance as people become more aware of skin related problems and skin care products available in the market. Marketing and other forms of advertising have increased the usage of such products, not just amongst the women but among the men too. Today, men have a separate skin care line catering to their needs and different skin tones.

There are many brands such as Saranghae brand, etc that have an exclusive skin care line for men. Wondering what all comes under a man’s list of skincare? Here is a brief list:

 

  1. Face Wash – Gone are the days where only a woman’s skin was considered to be soft and sensitive to various chemicals and elements in the environment. Today, both people and companies have come to realize both men and women are exposed to similar types of pollutants in the environment and both require extra care. The face washes designed for men take into account the skin on men is tougher and rougher than that of a woman. The facial hair tends to make the skin that way.
  2. Shaving Cream – There are a number of brands coming up with different formulas of shaving cream for men. There are varieties just like in any skincare range for the women. This is one part of the skin that needs extra care as cuts and bruises are common and a little extra care can ensure their facial skin is healthy and well cared for at all times.
  3. Sunscreen – Though a man’s skin is tougher than that of a woman, the sun does not spare it. The Effect of the sun’s rays are the same on both and both are susceptible to skin damages and health issues caused due to overexposure to the sun. For this reason, there are many sunscreen lotions specially designed for the male skin.

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