Beauty and cosmetics are no more limited to the fairer sex; the tough human male has finally decided to embrace the world of beauty products and transform himself into the chick metrosexual man of the 21st century. While the beauty industry is more than happy with this changing trend, sociologists are trying to find reasons for this transformation. Here are a few possible reasons:
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Skincare is gaining importance as people become more aware of skin related problems and skin care products available in the market. Marketing and other forms of advertising have increased the usage of such products, not just amongst the women but among the men too. Today, men have a separate skin care line catering to their needs and different skin tones.
There are many brands such as Saranghae brand, etc that have an exclusive skin care line for men. Wondering what all comes under a man’s list of skincare? Here is a brief list: